Effa Fashion

The designer, Effa, is a Saudi Arabian national who is based in Dubai. Having graduated with a BA (hons) degree in Fashion from the United Kingdom, she began her career working as a brand manager and fashion buyer. Her role gave her invaluable experience with internationally acclaimed brands such as Christian Lacroix, Emmanuel Ungaro,Valentino and John Galliano.

Through her work as a professional fashion buyer, Effa was motivated to design a luxury fashion line that would satisfy the demands and tastes of the modern, trendy customer that is independent and looking to express her femininity in a contemporary way

Her style is greatly influenced by the great designer brands that she worked with, but her Middle Eastern culture and her love of colour continue to be an inspiration for her designs. Focusing on femininity, her abayas are cut so that they emphasise and enhance the female form.

Effa is renowned for her couture like attention to detail, and each piece displays her passion for intricate design yet leaving the wearer with a luxury feel

The Effa collection is luxurious, bursting with colour and romance. Effa's collection truly brings out the best in a woman. Feminine, chic and glamorous, her style is truly modern and each piece is designed to bring out the allure and elegance of the wearer. Effa's aim is to make her clients look and feel fabulous, glowing with beauty and confidence in each piece, whether it is a simple cocktail dress or red carpet gown.

The Effa 'Abaya Couture' line is designed for the independent, active and modern woman that wants her abaya to reflect her personality whilst keeping her cultural identity. Coined by some as the 'little black dress' of the Middle East, there is an Effa Abaya to take you from work to play and evening with effortless style