First Choice
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First Choice designs and produces some of the Middle East’s most popular local haute-couture dresses for women: Cut, detailing and colours are the key words which describe the collections. The inspiration for the clothing is drawn from numerous regional, cultural and international styles, offering new levels of elegance and accessible luxury.
A leader in 2000 First Choice became the first designer in the region to introduce leather, lace, silk trimmings into the design of its Abayas. In 2013 the company again set the agenda for all other designers by offering dresses which interpret the direction of the global fashion industry.
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